Sm@rt Social Media for Business – Ein guter Blog zu Fragen rund um Basics von Social Media
Ein gutes Video, das es auf den Punkt bringt: „Content is King und Conversation is queen. Show up with content and build up conversation around it.“ Unterschied zwischen Web 1.0 und 2.0: „Not selling. You´re contributing!“
How to behave in Social Media?
You simply must be personal and conversant in social media. People want to know who you are and what you are about, so you need to be prepared to share of yourself. Strive to be professionally personal.
I view social media platforms as tools, not toys, we use to document and communicate our value. If you are serious about personal branding and not just playing around, you should never post anything, anytime, anywhere that you would not be comfortable allowing anyone to view.