Coca-Cola - immer schon der eine Benchmark in Sachen “Marketing”, kehrt zu alter Kampagnengröße zurück: The great Happification
…ein wunderschöner Case für Storytelling… mit einem integralen Ansatz dessen, wofür die Marke steht:
Its goal: to reinforce its brand positioning of happiness (“have a Coke and a smile”) and music, with the eye-catching piece bringing its audio branding to live.
Coke doesn’t want to keep all of its formulas a secret. In fact, when it comes to how to be happy, the brand is more than ready to sing from the rooftops about it. We created The Great Happyfication as a musical celebration of the tenets of happiness, and we hope people feel good just from watching it. Mark Bernath von Wieden & Kennedy.
Hier mehr über die Pläne die Coca-Cola hat: Coca Cola Content 2020
